One of the most valuable pieces of advice I give my clients, is follow-up, follow-up, and follow-up. Now this might seem like an obvious piece of advice, but I can't tell you how many people I speak to, that just don't do it.
And why don't they do it? Well that depends on the circumstances, but the most common answer is that they don't want to bother people.
As a service provider, it is your responsibility to share the opportunity you are offering to your potential clients as many times as it takes for them to say yes, or to tell you to buzz off!
If you believe in your services and/or products 100%, and you know that they will make a difference to people's lives, then it is not only your responsibility, it is your obligation to keep sharing that with the world.
Marketing is nothing more than sharing. Following up is nothing more than a reminder of the message you have already shared, and asking if they want to invest in the invaluable transformation you are offering.
I have followed up with clients 4 and 5 and 6 times before I got a yes, sometimes it can take 10 times depending on your services and products.
Look at it this way. If there are 2 of you offering the same client the same or similar service or product and you don't follow-up, but the other service provider does, you definitely do not get the sale.
A potential client will value the fact that you are interested in him, that you are keen to help him out of his pain or move towards his goal, he wants to feel special. If you speak to him once and never again, chances are he won't feel that way.
Also people lead busy lives and forget. So rather than thinking that you are bothering people, think about it as reminding them about the transformation you can help them make in their lives. Read More...